Heather began her marketing career more than two decades ago feeding frenzied fandoms in the videogame and music industries, launching the cult classic Sega Dreamcast, longstanding chart-toppers Maroon 5, indie favorites The Gorillaz and more. As all good San Franciscans must, she eventually paid her dues in the tech and internet industries, learning the ins and outs of start-ups, scrums and scrappy web marketing before finding her true passion-- the science of human performance and endurance sports.

She took time out to bury her nose in the books, earning personal trainer and sports nutrition certifications before bringing this knowledge together with her time-tested marketing experience into a six-year stint leading agency-side communication strategy for CLIF, Camelbak, NICA and more.

In 2016, she stepped out on her own and moved her business to the Sierra Nevada mountains near Lake Tahoe, forming Elevation Strategy, a marketing consultancy that specializes in bringing proven marketing strategies to innovators in the human performance space.