Great time chatting with Ed Bowers on Sport Industry Access Podcast today about my road to Elevation Strategy. Thank goodness Skype meant just audio, though, as the behind the scenes …
Marketing and communications consultancy specializing in human performance including nutrition, training modalities, gear and quantifiable-self technologies.
Heather began her marketing career more than two decades ago feeding frenzied fandoms in the videogame and music industries, launching the cult classic Sega Dreamcast, longstanding chart-toppers Maroon 5, indie favorites The Gorillaz and more.
A thoughtful brand strategy is about more than just achieving volume, it’s about identifying who matters most and reaching them in an authentic way. With an ever-expanding arsenal of earned, owned and paid marketing opportunities, it’s more important than ever to match the right consumer to the right channel and the right message.